In May 2024, Sydney saw the launch of Ironcut, created by Jaxon Henderson to redefine masculinity through clothing.

After an initial t-shirt designed to enhance the male physique, months of research led to version 2, unveiled in December 2024, offering greater comfort, a sharper fit and the confidence to feel powerful.

Since then, Ironcut has set new standards in men’s fashion, celebrating strength, authenticity and style in every piece.